Former Whangārei District Council chief executive Rob Forlong head of Predator Free 2050


Former Whangārei District Council chief executive Rob Forlong (left) and Simon Weston, who was appointed new chief executive.

Former Whangārei District Council chief executive Rob Forlong has swapped his council hat for an environmental one after landing a top job with Predator Free 2050 Limited.

Forlong has been appointed as the company’s new chief executive officer.

The change comes after seven years at the helm of the district council, which he left in April – a move he said was a natural progression out of a role most stay in for only two terms.

Predator Free 2050 said Forlong had contributed to Whangārei’s status as a significant metropolitan local authority with strong population and economic growth and enhanced relationships with iwi and hapū.

Forlong’s environmental work has been a prominent part of his career, starting as a Coastal and Marine Conservation Officer in Otago between 1988 and 1992.

He then moved on to become the chief executive of the Environmental Risk Management Authority for six years from 2005.

After that, Forlong was the inaugural chief executive of the Environmental Protection Authority established in 2011.

He is due to start as CEO of Predator Free 2050 Limited on July 11 – stepping into the shoes of acting chief executive Brett Butland, who has led the company since Abbie Reynolds left in August.

Predator Free 2050 Limited chairman David Macleod was delighted by Forlong’s appointment.

“Rob will bring his strong leadership credentials and a broad experience of working on interconnected environmental issues to contribute to the predator-free movement.”

The government-owned charitable company was set up in 2016 to significantly aid the Government’s goal of removing possums, stoats and rats from Aotearoa.

Predator Free 2050 Limited is providing co-funding for 19 large landscape predator eradication projects covering more than 820,000ha and invests in breakthrough research and technology developments, with backing from the Government’s conservation budget, the Provincial Growth Fund and the Jobs for Nature programme.



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