Helena Bay neighbours of sanctioned Russian oligarch Alexander Abramov fear loss of business


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By Sam Olley of RNZ

Neighbours of Alexander Abramov’s luxury lodge are concerned sanctions imposed on the Russian oligarch will be the demise of his business.

The steel magnate, his family, his aircraft and vessels have been banned from travelling to Aotearoa.

Abramov’s $41m retreat in Helena Bay, Northland, includes guest villas, a gym, sauna, massage room, 25m heated swimming pool, and library situated on 323ha of farmland and native forest.

Helena Bay Lodge owned by Russian oligarch Alexander Abramov. Photo / Supplied
Helena Bay Lodge owned by Russian oligarch Alexander Abramov. Photo / Supplied

The retreat has four private beaches and a luxury yacht.

Neighbours told RNZ they opposed the invasion of Ukraine, but they worried for the future of the retreat and dozens of jobs linked to it.

Retiree Barry Mills was one of them. “Not only does he create jobs, but they are still maintaining the place over there, it’s a beautiful place.”

He was concerned the retreat business would be deserted by the oligarch and go to “rack and ruin”.

“I don’t want to see that place go like that.”

Mills had lived in Helena Bay for 25 years and met the billionaire at a lodge open day.

“He seemed as if he didn’t trust anybody. Standoffish. That’s the opinion I got. And I’m a pretty good judge of character.”

A few houses down, Peter Batt agreed with the sanctions but was sad about possible repercussions for the lodge.

Alexander Abramov's $41 million residence at Helena Bay has employed dozens of locals and been a source of revenue for local businesses over many years. Photo / AFP
Alexander Abramov’s $41 million residence at Helena Bay has employed dozens of locals and been a source of revenue for local businesses over many years. Photo / AFP

He said it had been quiet during the pandemic, and Abramov’s absence would not help.

“I can see it shutting down. But I can’t see anyone potentially being able to buy it.”

Nearby resident Alex McPherson said: “I don’t agree with the war in the Ukraine, I don’t think that’s very ethical at all, but this oligarch, he’s done a lot of good for the locals. He’s employed a lot of people.”

The resort was just over the hill from her home.

Ukraine flag hung up by Northland residents, pictured in March 2022. Photo / RNZ / Samantha Olley
Ukraine flag hung up by Northland residents, pictured in March 2022. Photo / RNZ / Samantha Olley

She said it was “elitist” but it did not bother her.

“Not many people have access there … it’s really the rich and famous that go there. So I don’t know if it would be that much of a loss if the land turned back to public land, turned back to a trust or something like that … or conservation land would be good. But … he does no harm to me or my whānau, so we don’t mind him.”

Te Uri o Hikihiki kaumātua rangatira Hepi Haika (Ngāti Wai) chairs the nearby Mōkau marae, where Abramov has donated money, and was at the lodge’s opening.

Haika said: “He’s [Abramov’s] done quite a lot for the people around our area, because a lot of people from out Whangaruru actually worked there on the building of it.”

The yacht Tumua calls for a freeze on oligarch assets in front of Helena Bay Lodge in March.  Photo / Peter de Graaf
The yacht Tumua calls for a freeze on oligarch assets in front of Helena Bay Lodge in March. Photo / Peter de Graaf

But the Government says the billionaire has links to Russia’s political and economic elites.

Haika did not support the invasion by Abramov’s peers. “No heck no, hell no, no way at all,” he said.

Greenpeace helped organise a group of boats to sail from Auckland to the waters outside the lodge earlier this year, calling for the Government to freeze the oligarch’s assets.

Some Helena Bay residents also put up Ukrainian flags outside their homes.

Greenpeace spokeswoman Amanda Larsson welcomed the travel bans announced yesterday, but said they were not enough.

'Stand up to Puten' is written in the sands at the Helena Bay luxury lodge. Photo / Craig McCarthy
‘Stand up to Puten’ is written in the sands at the Helena Bay luxury lodge. Photo / Craig McCarthy

“Abramov has been described as a high-flying lobbyist in Russian media. He’s part of Vladimir Putin’s inner circle. So, it’s important for the New Zealand Government to put direct pressure on him … [so] that he uses his influence to urge the Russian President to end the war. But the sanctions are quite minor.”

This latest series of sanctions affected 51 oligarchs and 24 Russian-backed office holders in annexed areas of Ukraine.

It also extended a 35 per cent tariff on Russian imports, which had been due to expire in November, until 2025, and bans on trade of luxury goods like New Zealand wine and seafood, Russian vodka and caviar, and products like oil, gas and related production equipment.



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