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A person has died after being hit by a car on Saturday afternoon in Helena Bay, north of Whangārei.

Emergency services were called to the intersection of Webb Road and Russell Road about 3.15pm.

Police said the car left the road and crashed into a power pole before hitting a pedestrian, who died at the scene.

The driver sustained minor injuries.

The Serious Crash Unit has investigated and the road had opened, but police said drivers should take care while contractors work on the damaged power pole.